The graveyard account

The graveyard account

“The Graveyard Account.” That’s what we called it. Every marketing agency has a one. It’s the client that no one wants to work for. Which was a problem for me as creative director, because I was responsible deciding who worked on which accounts. Persuading...
Great Creatives Don’t Fight Feedback

Great Creatives Don’t Fight Feedback

Most creatives are not good at receiving feedback. Quite the opposite in fact. They’ve learned to resist feedback, believing that it’s a part of their job to be “misunderstood” and to fight the “suits”. They dig in their heals to defend their ideas. And there’s...