The graveyard account

The graveyard account

“The Graveyard Account.” That’s what we called it. Every marketing agency has a one. It’s the client that no one wants to work for. Which was a problem for me as creative director, because I was responsible deciding who worked on which accounts. Persuading...
Great Creatives Don’t Fight Feedback

Great Creatives Don’t Fight Feedback

Most creatives are not good at receiving feedback. Quite the opposite in fact. They’ve learned to resist feedback, believing that it’s a part of their job to be “misunderstood” and to fight the “suits”. They dig in their heals to defend their ideas. And there’s...
Leaky and ambiguous icons

Leaky and ambiguous icons

I’ve created many icons over the years. So I know from personal experience just how difficult they can be to design. The objective of icon design is usually to produce the simplest possible image that unambiguously communicates a concept. Sometimes that concept...